Integrating box office ticketing systems into your existing website.
Written by Andrew Thomas
In the last few years we’ve been lucky enough to work with some leading companies in the Arts, working with them to ensure that their content can be accessed digitally. A recent analytics report from Ticketmaster showed that 76% of the UK population have been to at least one theatre show in the past three years. Now that stat does include everything from Music, Plays, Dance, Opera and Comedy, but it does show that we as a nation have good attendance on average at live events. That report also mentioned that its 16-19 year olds that are most likely to attend, I guess that's a little false for our purpose because most of our clients are theatre companies or venues. Where I’m assuming the 16-19 age bracket focuses more on a Music audience. With the majority of the companies we work with a big factor with any digital content is the path that users take in order to buy a ticket. It sounds a fairly simple process but its quite complicated. Understanding that live performances are all very different. All with very large factors
- Touring shows to fixed venues,
- breaks in runs of performances,
- matinee performances,
- access restrictions,
- specialist performances