Its in Design Week, so I guess that makes it official: for the last few months we've been enrolled on the Design Wales service design programme. Its been a great experience lead by Design Wales' Paul Thurston, who has spent a time at our studio talking and running some quick workshop activities about the principles of service design, and how to apply the design knowledge we have to services. For us its an opportunity to reflect and develop on the existing services we provide in the areas that convey brand, by providing a more rounded service to our clients in order for them to give a true brand experience to their customers.

Design Wales Service Design programme featured in Design Week February 2011

Julian Sykes - I built my first Tank at age 6 from Ignite Cardiff on Vimeo.

We have just been sent the video of my recent Ignite talk in Cardiff a few weeks ago. It's the first Ignite I have done and I have to say it is so much harder than Pecha Kucha. Having 5 seconds less for each slide makes a huge difference. Hope you enjoy it even though I babbled a bit.

Thanks to www.crimzn.co.uk for the video and www.ignitecardiff.wordpress.com for letting me talk about play and games. There are also some other great talks that you can see on ignites vimeo account www.vimeo.com/user6011980

I managed to get to the latest of the E:DN events a few weeks ago, it was interesting departure from the general workshop events you attend. For designers it's generally all about design and how design is good or bad. How we are not doing enough or we are doing things too much. So it was interesting to get involved in a broader event that included people who are involved daily in working within co-operatives and other social entreprises. The thing that immediately becomes apparent is that the refreshing things they were discussing was the idea of failure.

The failure being about challenging new ways of doing things and without the possibility of failure you are never really going to be able to develop new ways of working. I think this is always going to be hard in any business. Time is money after all, however without the ability to innovate, it's really not going to be a very enjoyable place to work and also over time you are going to be pushed out of business from some other company that does innovate.

So really you got to ask can you afford not to fail?

A few other bits of information I have been thinking about the event since and a link to the E:DN network for you to see a bit more about what they get up to:

- www.julianmarshallsykes-branding.blogspot.com/2011/02/scalability.html
- www.ecodesignnetwork.org/workshop/edn-14-design-social-entrepreneurship-...

077_MG_2233 Mission Photographic

So for years we have been writing about life in the studio and other things that interest us on our blog www.hoffi-design-cardiff.blogspot.com

Well with all the new web developments over the last few months we have decided to bring it all under one roof. So from now on we will be blogging from this one blog, it will allow you to filter by individuals within the company or just read our stream as is.

If you do want to look at things we have previously written about we will be keeping the old blog up and running. Hope you enjoy the new articles.

New York

Get in touch +44 (0)29 2048 7941 | shwmai@hoffi.com