Last year we spoke about implementing things to do outside of the studio to help with new ideas and generally just getting out there to be influenced by different things. So this year we have been screen printing, attended multiplatform courses, organised a design pub quiz, tried to make lunch, LUNCH (as opposed to being in front of a screen) and finally we learnt to float!!!!! (no seriously) We have tried to go to as many things as possible. It's a big change to make, but we are getting there with, and hope that 2012 we can do even more.
So if there is something to be learnt from this. It's the old "you have to speculate to accumulate" but this is NOT in money terms but in experience, knowledge and social terms. So here's to more events and unplanned trips.
Last year we wrote a few pieces about what we had learnt, and what we were thinking about implementing ready for the next year. It seemed to go down quite well so we felt it might be good to do it again.
So what have we learnt in 2011?
Well this year has been pretty incredible in terms of projects. We have rebranded, restructured and redeveloped some brilliant companies and brands. We feel like we have moved on again and our projects have become that bit bigger and that bit wider reaching. With this comes more pressure and more expectation. But what we have really learnt is that people are people. They laugh, smile and cry just like the rest of us.
So if you are thinking about doing something give it a go. What's the worst can happen?*
*Check out the guy from social network in the above Dr Pepper advert.
Posted by Andrew Thomas
Earlier this year we helped Eco Design Centre develop an understanding of how they can share their data, convey confident communications about who they are and what they do as an organisation. Concluding with a number of 30 second ads made by the Eco Design Centre team, which was great because it really got the whole team thinking about who they are and what they do as an organisation.
Following on from the strategy project we have been working with the team over the last month or so to design and develop a new website that will allow them flexibility to explain their services, relationships with private, public and educational sectors and give them the tools to publish all that rich data online.
You can visit the website and find out more about Eco Design Centre at www.ecodesigncentre.org
So following on from each of our previous posts about our bag designs we finally took a day out from Hoffi and visited the lovely people at PrintHaus to silk screen the bags. After a few false starts (Andrew) and trying to remember back to our student days we finally got in the swing of things. We had a 100 bags to print each and we mostly came back with a 100 each!(Andrew didn't). It was great fun taking the time out do something different, check out some images below of our progress:
Below are the finished products, these are available to buy now on our Etsy shop, the "shopping robot" bag is looking cool I think... feel free to let us know which one you prefer.
We've worked closely with National Theatre Wales since their first year launched in November 2009, developing their destination website and working with their digital channels. More recently, over the last couple of months we have extend our work into their online community.
Originally developed and maintained by Native HQ, the National Theatre Wales community has been produced using Ning, a social network platform. We were asked to develop the style and format of the tools provided by Ning in order to enhance the user's experience of online community. Working with established platforms, such as Ning will always bring constraints, conflict and issues surrounding compatibility following technical workarounds that are needed to develop the online tools to fit in with the community and National Theatre Wales' brand experience. It was important that these technical challenges did not take precedence over the brief, the user's experience was the main issue in hand.
With National Theatre Wales and Native HQ, we identified core areas and functions within the community, which were already in existence through the tools provided by Ning, but not easily identified by the users. Working with National Theatre Wales brand guidelines, we developed a series of graphical elements and colour distinctions where these Ning tools were broken down and became instinctive navigational elements for users.
The redeveloped community was pushed live early Monday morning, followed by some minor teething problems and will be officially announced to National Theatre Wales community in the coming days.
You can view and join in with the National Theatre Wales community at http://community.nationaltheatrewales.org/ or take a look at National Theatre Wales' forthcoming performances at http://nationaltheatrewales.org/