Documenting a brand - tools to help crop images for websites

Written by Julian Sykes

When working to create websites and digital channels for customers we work through content workshops to help them understand the content that they will be adding to the site and what subjects/types of media they maybe able to put in front of potential customers through social media channels.

As a company that deals with creating imagery and design work on a daily basis it’s often easy to forget about the software available to us and not our customers. To this end I thought I would share a few tools that are available now for free online that might be able to help you.

The first area we are going to look at are images. The biggest challenge with images is generally the size and it’s proportions. Quite often people have very large files that are more likely for print and far too big for digital. So it would really help the performance of a site if you manage to reduce the file size of your images when you come to upload them. The second part of this is that proportions of images are also not always helpful when adding to a website. Quite often the image crop just doesn’t do the content you have got justice.

We have come across two great little online image tools. Both allow you to crop and resize and even do some basic adjustments to the image itself which is often quite helpful if you image isn’t perfectly lit.

The first one is called webresizer and you can find it at www.webresizer.com/resizer pretty basic but will get you a optimised file size for you to upload to a site it can also be really helpful to do the odd adjustment around the exposure of the image and finally you can crop the image as well.

Slightly more in-depth and if you want to get the most out of this then you might be best off looking into the paid option, however even in trial version picmonkey (www.picmonkey.com) is a great tool to help you do all the same things as webresizer but you can also take control of the image a bit more when it comes to giving the image more contrast or even darkening parts of it.

Obviously there is no substitute for professional shot imagery when it comes to the main images of a website or your brochure. These tools are more for the spontaneous image that might have been sent to you by colleagues or customers. A final note don’t forget you also have the benefit of using twitter an instagram’s tools to help you make the images you publish have a consistent look and feel through filters etc. And these can always be saved off and used elsewhere if needs be.