Yesterday Carwyn and i attended a seminar by Ken Blakeslee a consultant from Web Mobility Ventures, Ken's a self proclaimed mobile fanatic and has specialised in the area for many years. It certainly came across in his talk, with is passion and eagerness to explain mobile technologies available to deliver content in innovative ways. I've been intrigued by Augmented Reality since Julian showed me some of Moving Brands work a few years ago, I've even played with a little using flash and some open source libraries, but I've not even scratched the surface; not even as a user of AR. Ken spoke about some AR examples that are available to us through products that we buy, like Marmite, KitKat and Walkers crisps, but until last night I was unaware of. So today I downloaded the Blippar app for the iPhone and just about scanned everyone's lunch from Cadbury's Dairy milk through to Heinz ketchup and discovered some games and no so great recipes hidden in AR.
Another of ken's examples was Esquire magazine back in 2009, when a whole issue was produced with extended content in Augmented Reality. It was a great evening presented by Software Alliance Wales and Dinamo Productions, one of hopefully many more that I'll attend.