Another week and another launch, this time it was the turn of Rubicon Dance. We were invited along to Rubicon on Friday to help them introduce everyone to the new brand and website. It was great to see various people from the industry supporting Rubicon and they venture on a new chapter to grow and become even more successful, we even got to see a few of their dancers perform
We have been working with Rubicon Dance. for over 2 years now, initially starting with developing the class brochure and other printed work to rebranding them and developing a new website.
Rubicon Dance provide classes for all, splitting between part-time and full-time courses. Rubicon Dance wanted to develop their brand and also their brand elements in line with moving to a more commercially viable model (relying less on arts funding). We developed a number of elements that could be used to bring new audiences to Rubicon.
The challenge with Rubicon was to move the brand feel of community to one that still caters for community and in the same breath it is professional and produces great dancers. With the quality of the teaching being second to none. We worked to develop this slightly more grown up brand and produced communications to reinforce the two areas that Rubicon inhabits.
You can view some of the work we have done for Rubicon Dance in our Case Study
We have been working with Rubicon for a couple of years now slowly developing a new brand for them. Over the last few months we have slowly introduced their new brand on some communications to the public, but over the next month or two, there will be a new website, more communications, t-shirts and hoodies for the pupils and of course a new sign for the building. I popped over to the signage company this morning to get a sneak preview of the sign, installation will be next week and we are really looking forward to seeing it in the night!
Since December 2010 we have been working with Neil and Zoe; owners of The Grove, a luxury boutique hotel based in Narberth Pembrokshire.
They approached us to develop the Grove brand and enhance its positioning as a luxury hotel and restaurant based in Wales. The superb 16th century building had been restored to the finest specifications and is now a true indulgence, a great venue and already with several high profile hotel, food and wine awards.
We approached the brand through a series of refinements; making subtle changes to the typography, colour and treatment used throughout all of the Grove's brand communications. Over the last few weeks we have been putting the finishing touches to the Grove website, which launched on the 11th of June. Like the refinements made to the brand identity, the website was approached in a similar way; working through the previous content with a copywriter to achieve a consistent tone of voice, tweaking the interface to ensure that the design is centred to the user and functional across browsers and screen resolutions.
Visit the Grove's website www.thegrove-narberth.co.uk