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Pages associated with 'Book of The Year'

Book of The Year

Through the use of strong colours, bold patterns and typography, the 'Book of the year' brand was produced to compliment the diversity of books nominated this year.

Through these contrasts this approach specifically targeted a new audience yet still kept a sympathetic feel for those involved in previous years. We created brand communications that work interactively by revealing information gradually as they were used and read. This approach was key to help diversify the reach of the 2008 Awards.

Academi - Book of The Year promotional leaflet containing the nominations

Academi - Point of sale brand communications

Client

The annual Wales Book of the Year prizes, administered by Academi, are awarded to the best Welsh language and English language works in the fields of creative writing and literary criticism.

Output

- Brand Identity
- Leaflet
- Stickers
- Posters
- Banners
- Bookmarks

Result

"Hoffi have given the Academi's Book of the Year promotion just the right contemporary feel with the perfect accessible edge. Literate, accessible and new. The perfect designers."

Peter Finch, Chief Executive of Academy