Sobor Fruit Smoothies

When developing a brand for a company we love to be there from the beginning and with Sobor we did just that.

From the initial briefing we worked closely with Sobor’s Managing Director Rhodri Davies to establish a core set of brand values right at the outset of Sobor Smoothies. Placing us in a unique position to take part in early tasting trials and see the product develop along with the brand.

Being involved at the early stages of the project also allowed for more freedom and discussing of both form and function for the brand, including suggestions for the brand name and bottle style, creating a Nightlife Smoothie for bar and club goers to feel comfortable not drinking alcohol.

 Sobor fruit smoothies - Packaging / Bottle label

 Sobor fruit smoothies product range