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Calon Wen

We were asked by Calon Wen to develop their point of sale materials to increase the impact of their fun and friendly dairy brand.

Through researching current product placement and understanding the Calon Wen brand, we developed a communication strategy based on illustrated scenes that followed the cartoon style and related their products back to the source; where their cows live, graze and get milked.

This concept has been used throughout packaging, promotional and information based brand communications including in store advertising, corporate stationery and digital marketing.

Point of sale leaflet to accompany Calon Wen's eco pak jug

Brand development for a range of milk drinks aimed at children

Location based advertising

Promotional postcard for Calon Wen's Eco Pak

Client

Calon Wen is a Co-op owned by over 20 farming families from across Wales. Our children and families drink our milk everyday and the rest is bottled or churned giving you a taste of the simple life.

Output

- Web Banners
- Packaging
- Leaflets
- Posters

Result

In a short space of time Calon Wen has become one of the most recognisable Milk brands on the market. We were approached by Calon Wen to continue this success by developing various marketing material.

"We gave Hoffi an open brief to develop a range of point of sale materials to help promote our milk ranges in stores. Hoffi's understanding of the Calon Wen brand was well received and shown with the quality of work that was produced, which has been very beneficial in drawing people's attention to our products."

Elen Morris - Calon Wen, Marketing Manager