Web Design & Development

Eisteddfod Genedlaethol Cymru

Making the analogue digital

The National Eisteddfod is a celebration of the culture and language in Wales. Held once a year for a week in different locations around Wales, it attracts over 150,000 people to it's 'Maes'. With competing at it's core, over 6,000 competitors a year in fact, we were asked by the Eisteddfod to design and develop a new website for them with the ability to enter and pay online for a competition at the centre of it. Before we started working on the new website, all competition entries were done on paper form and all collated and organised by hand. This was a mammoth task for a small team each year, our goal was to cut the admin time down for the Eisteddfod and encourage more people to enter. Since the initial launch of the online competitions in 2015 over 80% of entries were submitted and paid for online, much higher than initially expected and very encouraging for the next phase of the website.

Growing the online presence

Growing the online presence

"Offering online registration for stage competitors was a major part of the brief when we decided to invest in a brand new website. With around 120 stage competitions for individuals, parties, choirs, groups and bands across a wide rage of genres, ages and entry fees, we had shied away from the project for some years because of its complexity. However, Hoffi’s simple and clear approach to the project, coupled with regular input from our team and market testing with both regular and novice competitors allowed us to develop a user friendly and popular structure, which worked for users and cut down on work for staff during peak periods. Our target for the first year was intentionally low, but we were delighted with the uptake, as 80% of stage competitors for the 2016 Eisteddfod decided to register online. 2017 sees the launch of the online registration for Y Lle Celf visual arts competition as the system develops and grows to offer a valuable service to competitors and staff alike."

Gwenllian Carr, Head of Communications, Eisteddfod Genedlaethol Cymru