When National Museum Wales opened its doors to the public of Wales free in 2001, there was an explosion of visitors. But figures eventually slowed and began to dip. The Museum brought us in to revise their brand communications strategy. During 2008-2010, we helped them to raise awareness of the museum's exhibits and move to a more event-orientated approach. This culminated in the highest visitor figures seen since free entry began. In 2011 we were asked to develop the brand identity for their 20 million project, Creu Hanes - Making History, to transform the visitor experience at St Fagans, as part of the branding we were asked to design a set of activity sheets for special weekend events to promote and engage people in the project.