Rubicon Dance Brand and Website Launch
Another week and another launch, this time it was the turn of Rubicon Dance. We were invited along to Rubicon on Friday to help them introduce everyone to the new brand and website. It was great to see various people from the industry supporting Rubicon and they venture on a new chapter to grow and become even more successful, we even got to see a few of their dancers perform
We have been working with Rubicon Dance. for over 2 years now, initially starting with developing the class brochure and other printed work to rebranding them and developing a new website.
Rubicon Dance provide classes for all, splitting between part-time and full-time courses. Rubicon Dance wanted to develop their brand and also their brand elements in line with moving to a more commercially viable model (relying less on arts funding). We developed a number of elements that could be used to bring new audiences to Rubicon.
The challenge with Rubicon was to move the brand feel of community to one that still caters for community and in the same breath it is professional and produces great dancers. With the quality of the teaching being second to none. We worked to develop this slightly more grown up brand and produced communications to reinforce the two areas that Rubicon inhabits.
You can view some of the work we have done for Rubicon Dance in our Case Study