Our friends at Yello Brick came to us with lots of questions about delivering location based experiences via mobile devices, there was always an underlying understanding between the team to stepping away from the traditional maps. You would expect maps to be the focus with most cycling and walking apps, but the guys at Yello wanted a more immersive experience; something playful that the user could lose themselves in, without getting lost of course, and whilst maintaining an experience that delivered story narrative based on your physical location. We tried a number of ideas quickly, building prototypes that used text messaging, voice calls, mobile websites and native applications, before finally opting to develop a native smartphone application. We found this to be an obvious choice to deliver content to both cyclists and walkers; Gps and push technologies are key tools that we couldn’t really ignore; they are features that have been generally accepted throughout our society. It made sense to use them to deliver location based content on our cycle routes. However with such a huge reliance on technology it was also important that we planned for failures, for example should there be a problem with a user’s Gps location the app would still function and deliver the experience. It was through prototyping and user testing that we understood the potential pitfalls of the app and included features to help and support the user during a route. So if you're looking for something to do on the few dry days we have, Celtic Tales is the perfect excuse to get out there on your bike or pull those walking boots out of the cupboard. The app offers great activities for families to explore the great outdoors or fun stories to share with your friends or even enjoy on a solo journey.