we're Hoffi

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Experts in
user-centered design

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How can we help you?

For any project to be successful it has to resonate with your users. You have to prioritise their needs, think creatively and test solutions.
That’s what we do.


We work with you in building rigorous brand driven strategies. That works for you and your audiences. We believe that brand strategy is the key ingredient to marking brands out from others. It is the ability to deliver on your brand promise.


We can help you deliver digital platforms, products or services that are accessible and user-friendly. We want all of our digital projects to look good but we put usability first because we believe that the success of a project is defined by how well it performs.


Working with you and your audiences we create meaningful brands that reflect your purpose and proposition. We believe strongly that successful brands have to come from the core beliefs shared between yourself and your audience.

Arts Council of Wales

Arts Council of Wales was in need of a new digital service. One that could emphasise and encourage a broader audience through a more engaging and open offer. We worked with stakeholders across the sector to co-create a user-centred service which was as accessible as possible within the Drupal Content Management System.

Network Rail

For over 5 years Hoffi has worked with Network Rail to develop its bilingual communications across all of its communication outputs. The work has come at a time of great change with the entire network moving to the electrification of the tracks.


When first approached our task was to create an anniversary brand for the then named “bellenden”. We ran a number of workshops with the company and quickly realised that they were really looking for a new direction which would help them articulate their offer in a clear concise way.

Creative Cardiff

We worked alongside the Creative Cardiff team to build a brand strategy that over the course of it’s first year would introduce the ‘edges’ of it’s offer. We created ’52 Things’. A challenge to organise and create 52 offers that would cover everything from events, resources, research, interviews and articles.

image consisting of snapshots of the arts council website
image consisting of snapshots of the network rail website
image consisting of snapshots of the newington website
image consisting of snapshot of the creative cardiff website

I’d work with Hoffi any time. They make developing a brand fun and exciting, all with an easy-going, get-it-done attitude. They never hold you back, but their years of experience mean they’ll be honest about what they think will work across different platforms, and that’s invaluable when you want to get that balance between creativity and longevity for your brand.

Gwen Sion
former arts marketing manager at Pontio Arts and Innovation Centre